PO Box 208, Two Rocks, Western Australia, AU 6037

Mon-Fri, 9am-5pm

Welcome to Wildflower the Label, an all natural, sustainable, ethical fashion brand for your family. 

Made lovingly by hand from natural fibres, this gorgeous collection of Australian vintage and boho handmade clothes, have all been individually and carefully custom made. Formerly Pure Tots, we have now expanded our range to include clothes for women, girls and boys, natural wellness products, accessories and toys. 

I hope your family will treasure wearing them as much as I have enjoyed creating them for you.

Explore our collections

Free Shipping

Enjoy free shipping on all orders over $100 within Australia, and free International shipping on orders over $200.

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Natural.

All natural fibres, gentle on sensitive skins. Cotton and linen fabrics that flow, are comfortable, and feel wonderful to wear.

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Ethical.

Handmade in Australia, with pure fabrics, in soft cool neutrals, without the need for harsh chemical dyes.

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Sustainable.

Sweet, simple children's rompers, dresses, skirts and blouses, perfect for play, making memories and fun adventures. Our quality fabrics mean that these pieces are durable, and can easily be recycled, by passing them on to family, or gifting them to friends. 

Some special pieces like our Bella dress, have even been designed to adapt as your child grows. 

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Unique.

Every outfit is carefully hand crafted and completely unique. Beautiful designs and soft comfortable fabrics for Women, Boys, Girls and Babies. 

Gorgeous matching mother and daughter designs, for special occasions or everyday, are coming soon! 

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