Hi I am Jamie, and I am the owner / designer and creator of Wildflower the Label.
Wildflower has always had such a special and sentimental meaning for me. Growing up, it was the nickname my Granny lovingly gave me. She was a beautiful and wise soul, who always used to tell me to be a wildflower, as true beauty comes from within.
I live in a cute seaside community north of Perth Western Australia and it is in my home where I create all things beautiful and handmade.
I say Wildflower is like my fourth baby. I am a stay at home mum to three gorgeous boys and I began my business five years ago as Pure Tots, after unsuccessfully finding a balance between work and mum in my job as a jeweller. It was during my second pregnancy that a dear friend taught me to sew and crochet that my love affair for creating unique handmade clothing began.